The Details page and its 40+ variants significantly contribute to company revenue. Novice customers felt unsupported and confused while navigating the page. After thorough research and co-design workshops, I redesigned the page, raising the System Usability Score from 50 to 85 and greatly enhancing the user experience.
Customers were overwhelmed with conversations and safety concerns. Research and workshops introduced pre-filled prompts, privacy controls, and scheduling tools beyond messaging. This resulted in feature prioritisation, a roadmap, and descoped functionalities.
The client, a jeweller, had zero engagement ring sales after six months online. Testing revealed customers lacked confidence in purchasing high-value items without expert support. We recommended shifting to lead generation, implementing user-friendly language and enhanced support to increase engagement and conversions.
Product Designer at carsales
I had the privilege of working with Paul at carsales, where I saw his exceptional talent for connecting the dots and solving complex challenges. His design expertise is complemented by his genuine willingness to mentor and support others, creating an environment where everyone feels valued. Paul has been an invaluable mentor, always generous with his time and insights. Any team would be fortunate to have him.
Snr Content Designer at carsales
Paul is a creative, confident, and analytical designer. Over the past year, he led a successful redesign of a high-revenue page across all platforms, resulting in increased leads. Paul is a mature leader who fosters great teamwork and maintains momentum on long projects. Plus, he brings grace and humor to every interaction.
Junior Product Design at carsales
I’m grateful to have worked with Paul at carsales. He’s an exceptional designer, leader, and mentor with a strong attention to detail. Paul’s strategic thinking and ability to guide others have greatly influenced my growth as a product designer. I highly recommend him—he won’t disappoint!
Project Manager | Scrum Master
As a Design Director at Bapple, Paul was instrumental in establishing theory-based approaches to clarify business needs and opportunities. His creative and strategic thinking sparked productive discussions, earning clients' trust through his humility and respect. Paul also improved team efficiency with operational templates and was a generous mentor, always supportive and encouraging. I highly recommend him.
Founder – Mad Cow Project
“I was impressed by Paul’s blend of strategy, research and design skills. Having led a HCD team professionally, I recognise that these are three very different skills.
UX Design Lead
“Paul is a stealthy creative and a diligent researcher who actively interprets user needs, and crafts spiffy designs with a jolly flair.“
Co-Founder – givvable
“Paul did an amazing job working through some interesting and challenging social behaviours for our web app.”
