👋 'ello 'ello!

I’m Paul Slater

Senior Product Designer

I help teams understand complex problems, align around a shared direction and design solutions that create measurable value.
Contact

Case studies

Seat selection sorted

One experience across multiple airlines

61%

Full funnel conversion rate

83.68

Full funnel conversion rate

I designed Luxury Escapes' first self-service flight services, including seat selection, meals and baggage. Customers can now manage their booking without leaving the platform.

A Million-Dollar Insight

The companies most successful AB test

+3.7%

Full funnel conversion rate

+27%

Full funnel conversion rate

Member discounts blended into surrounding pricing information. I simplified the hierarchy and validated it through testing.The winning variant delivered a measurable conversion uplift.

Making car buying less intimidating

Redesigning a critical conversion touchpoint

143%

Full funnel conversion rate

I conducted qualitative research that revealed novice buyers lacked confidence when evaluating vehicles. Workshops and testing helped translate insights into action.

Testimonials

Gowri Penkar

Head of Product Design, carsales

Paul reported to me in a key business unit at carsales. Paul is an excellent designer, known in the team for his methodical approach to problem-solving and his deep expertise in the field. His "can-do" attitude and curiosity meant he was always open to learning new approaches and perspectives, which proved especially useful for the complex re-platforming initiative he contributed to. He's a team player, always prepared to support new designers and contribute to team activities. Paul will be a valuable addition to any team.

Kasia Emmanuel

Product Designer at carsales

I had the privilege of working with Paul at carsales, where I saw his exceptional talent for connecting the dots and solving complex challenges. His design expertise is complemented by his genuine willingness to mentor and support others, creating an environment where everyone feels valued. Paul has been an invaluable mentor, always generous with his time and insights. Any team would be fortunate to have him.

Jedda Bradley

Snr Content Designer at carsales

Paul is a creative, confident, and analytical designer. Over the past year, he led a successful redesign of a high-revenue page across all platforms, resulting in increased leads. Paul is a mature leader who fosters great teamwork and maintains momentum on long projects. Plus, he brings grace and humor to every interaction.

Ashleigh Lay

Junior Product Design at carsales

I’m grateful to have worked with Paul at carsales. He’s an exceptional designer, leader, and mentor with a strong attention to detail. Paul’s strategic thinking and ability to guide others have greatly influenced my growth as a product designer. I highly recommend him—he won’t disappoint!

Jen Turner

Project Manager | Scrum Master

As a Design Director at Bapple, Paul was instrumental in establishing theory-based approaches to clarify business needs and opportunities. His creative and strategic thinking sparked productive discussions, earning clients' trust through his humility and respect. Paul also improved team efficiency with operational templates and was a generous mentor, always supportive and encouraging. I highly recommend him.

Nicholas Tan

Founder – Mad Cow Project

“I was impressed by Paul’s blend of strategy, research and design skills. Having led a HCD team professionally, I recognise that these are three very different skills.

Ron Lui

UX Design Lead

“Paul is a stealthy creative and a diligent researcher who actively interprets user needs, and crafts spiffy designs with a jolly flair.“

Frances Atkins

Co-Founder – givvable

“Paul did an amazing job working through some interesting and challenging social behaviours for our web app.”

My story

I'm Paul,

I’m a customer-focused Product Designer with extensive end-to-end experience.

While Product Design is my primary focus, my skill-set also includes Creative Art Direction, Graphic Design, and illustration.

Here's a high-level timeline of my journey
2000s
London & Dubai
Studied Graphic Design, Fashion, and Illustration, earning a BA (Hons) degree.
Design and Art Direction for print in London before a briefly working in Dubai.
Returned to London to design and launch an interactive online magazine.
2010s
Sydney
I spent 9 months traveling through India and Southeast Asia before arriving in Australia.
Furthered my education at Award School and Tractor, specialising in digital design.
Became an Australian citizen.
Worked as an Art Director in advertising agencies and media companies across digital, print, and TV.
Completed a UX Design immersive course at General Assembly.
Worked hybrid and remote in Sydney.
2021
Adelaide
Relocated to Adelaide during the pandemic, working remote for carsales out of Melbourne.
2024
Sydney
Full circle back to Sydney to join Luxury Escapes

👋 let's talk about our future collaboration

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