I’m a UX Designer with a background in Creative Art Direction and Graphic Design, but please don't think that I'm focused on aesthetics. Visual design is where I've come from, understanding the user and business requirements for the design is my focus.
I'm experienced in leading large scale, end-to-end projects and teams across a variety of industries. I advocate for users at every stage of the design process, aligning their needs with business goals.
My role of UX Design Director at Bapple is client facing, I'm responsible for pitching and retaining business. I've been an integral part in building Bapple into a successful UX Design Agency. I've more than double the size of the team and the scope of work the agency takes on.
I've worked with global brands, start-ups, and agencies spanning a variety of industries. including: M&C Saatchi, WhiteGREY, Nine Entertainment, Bauer Media, Present Company and AKQA.
Originally from London, I arrived in Australia in 2010 with one bag on my back after nine months on the road through India and Southeast Asia.
Outside of work you'll likely find me out on my bike, or at home being pedantic over vinyl and cooking.
