What a design looks like is often the initial attraction, but it’s not what makes it usable, or gives it longevity.
Only through understanding user needs can the right design solution be achieved.
I’ve learnt this from over 15 years experience in the design industry, leading large scale, end-to-end projects and teams across a variety of industries. I advocate for users at every stage of the design process, while aligning their needs with business goals.
Conducting the right research and engaging with potential users early is crucial to getting the right design. The client had prioritised features and aesthetics for their design.
An iOS app for a global engineering company with core features based around ordering spare parts and identifying equipment. The app is to be used by employees and customers.
What assurances do users need to purchase an engagement ring online? Interviews and usability testing were conducted to inform changes to an existing design.
Originally from London, I arrived in Australia in 2010 with one bag on my back after nine months on the road through India and Southeast Asia.
I've worked with global brands, start-ups, and agencies spanning a variety of industries.
Founder – Mad Cow Project
“I was impressed by Paul’s blend of strategy, research and design skills. Having led a HCD team professionally, I recognise that these are three very different skills.
UX Design Lead
“Paul is a stealthy creative and a diligent researcher who actively interprets user needs, and crafts spiffy designs with a jolly flair.“
Co-Founder – givvable
“Paul did an amazing job working through some interesting and challenging social behaviours for our web app.”